Author Archives: Jenny Bracken

About Jenny Bracken

Marketing Practioner providing freelance and interim marketing support services to B2B and software companies needing a kick-start to new business lead generation, customer communications and raising company and product profile.

Is PR at the centre of your marketing communications – if not, why not?

Posted on December 6, 2010 by Jenny Bracken

Some years ago, as marketing manager for a growing business software company we handled most of our marketing activity internally and PR was always the ‘poor relation’ to other marketing activities.  Why?  Well the main reason was that it needed dedicated, … Continue reading →

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Is managing marketing data the bane of your life?

Posted on November 1, 2010 by Jenny Bracken

‘Bane’ is defined as ‘any cause of ruin, or lasting injury; harm; woe’. [1913 Webster] Whilst I’m not suggesting that trying to sort out your marketing data will cause you any lasting injury, it can certainly hamper the best and … Continue reading →

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