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	<title>DoorsOpen Marketing</title>
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	<description>Practical B2B Marketing Delivering Great Results</description>
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		<title>Is PR at the centre of your marketing communications &#8211; if not, why not?</title>
		<link>http://www.doorsopen.co.uk/2010/12/is-pr-at-the-centre-of-your-marketing-communications-if-not-why-not/</link>
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		<pubDate>Mon, 06 Dec 2010 22:16:15 +0000</pubDate>
		<dc:creator>Jenny Bracken</dc:creator>
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		<description><![CDATA[Some years ago, as marketing manager for a growing business software company we handled most of our marketing activity internally and PR was always the &#8216;poor relation&#8217; to other marketing activities.  Why?  Well the main reason was that it needed dedicated, &#8230; <a href="http://www.doorsopen.co.uk/2010/12/is-pr-at-the-centre-of-your-marketing-communications-if-not-why-not/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Is managing marketing data the bane of your life?</title>
		<link>http://www.doorsopen.co.uk/2010/11/managing-marketing-data/</link>
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		<pubDate>Mon, 01 Nov 2010 08:22:40 +0000</pubDate>
		<dc:creator>Jenny Bracken</dc:creator>
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		<description><![CDATA[&#8216;Bane&#8217; is defined as &#8216;any cause of ruin, or lasting injury; harm; woe&#8217;. [1913 Webster] Whilst I&#8217;m not suggesting that trying to sort out your marketing data will cause you any lasting injury, it can certainly hamper the best and &#8230; <a href="http://www.doorsopen.co.uk/2010/11/managing-marketing-data/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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